The Problem

You’ve been asked to apply an Intune App Protection Policy (APP) to a third-party Android app — in this case, Vonage Business Communications — but when you go to add a custom app in Intune, it asks for a Bundle ID / Package Name. Where do you find that?

This is a quick reference guide for MSPs and IT admins on exactly where to look and what to grab, using Vonage as a real-world example.


What Is a Package Name (Bundle ID)?

Every Android application published to the Google Play Store has a unique identifier called a package name (also called a Bundle ID or App ID). It follows a reverse-domain naming convention and looks like this:

com.vocalocity.Administration

This is the value Intune requires when you add a custom (non-Microsoft) Android app to an App Protection Policy. Without it, Intune has no way to target the correct app.


Method 1: Pull It From the Google Play Store URL

This is the fastest method and requires no tools.

  1. Open a browser and navigate to the app’s Google Play Store listing.
    Example — Vonage Business Communications (Admin):

    https://play.google.com/store/apps/details?id=com.vocalocity.Administration&hl=en_US
    
  2. Look at the URL. The package name is the value after ?id= and before any & parameters:

    ?id=com.vocalocity.Administration
         ^^^^^^^^^^^^^^^^^^^^^^^^^
         This is your package name
    
  3. Copy that value: com.vocalocity.Administration

That’s it. Done.

Pro tip: This works for any Android app on the Play Store. Every public listing URL contains the package name as the id= query parameter.


Method 2: Use the Play Store Web Interface (Alternate Confirmation)

If you only have the app name and need to find the listing:

  1. Go to https://play.google.com
  2. Search for the app — Vonage Business Communications
  3. Click the app listing
  4. The URL in your browser bar will contain ?id=<packagename>

This confirms the package name even if someone gave you a vague app name to work with.


Method 3: ApkPure or AppBrain (Third-Party Lookup)

If you can’t access the Play Store directly or need to look up apps in bulk, sites like AppBrain and ApkPure also display the package name on their app detail pages.


Adding the App to an Intune App Protection Policy

Once you have the package name, here’s how to plug it in:

  1. Sign in to the Microsoft Intune admin centerhttps://intune.microsoft.com
  2. Navigate to AppsApp protection policies
  3. Select an existing Android policy or click + Create policy → Android
  4. On the Apps tab, scroll to Custom apps and click + Add custom apps
  5. In the panel that opens, enter:
    • App name: Vonage Business Communications
    • Package ID / Bundle ID: com.vocalocity.Administration
  6. Click Add, then continue configuring your policy settings

Note: Vonage Business Communications is not an Intune SDK-integrated app, meaning it won’t have the same level of MAM control as first-party Microsoft apps. However, you can still target it in App Protection Policies for scenarios like restricting data transfer from managed apps to Vonage, or using the Transfer telecommunication data setting to designate Vonage as an allowed dialer.


Common Use Case: Allowing Vonage as a Trusted Dialer

In environments where users tap phone numbers inside managed apps (like Outlook or Teams) and Vonage is the corporate softphone, Intune’s data transfer settings let you designate it as the approved dialer:

  1. In your Android App Protection Policy → Data protection tab
  2. Find Transfer telecommunication data to
  3. Change the dropdown to A specific dialer app
  4. Enter:
    • Dialer app package ID: com.vocalocity.Administration
    • Dialer app name: Vonage Business Communications

This allows tapping phone numbers in Outlook/Teams to open Vonage instead of the native dialer, without broadly opening data transfer to unmanaged apps.


Quick Reference

Field Value
App Display Name Vonage Business Communications
Package Name / Bundle ID com.vocalocity.Administration
Play Store URL https://play.google.com/store/apps/details?id=com.vocalocity.Administration
Platform Android
Intune SDK Integrated No (custom app entry required)

Summary

Finding an Android app’s package name is a two-second task once you know where to look — it’s hiding in plain sight in the Play Store URL. For MSPs managing diverse client environments with third-party apps like Vonage, this is a lookup you’ll do regularly when scoping App Protection Policies to apps outside the Microsoft ecosystem.

Bookmark this workflow, and next time someone asks you to “add Vonage to the Intune policy,” you’ll have your answer in under 30 seconds.


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